POLITICA SULLA RISERVATEZZA

A legal disclaimer

Last Updated: November 09, 2025

Amato Food Products Ltd ("Amato," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect the information you provide when you visit our website, interact with our services, or engage with us as a customer.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

Amato Food Products Ltd is a family-run foodservice company based in Manchester, UK, specialising in Mediterranean and Oriental products, as well as ingredients and equipment for the catering industry. We also operate a retail deli, "Buonissimo," from our premises.

Our Contact Details:

Amato Food Products Ltd
6 St Andrew's Square,
Manchester
M1 2NS
Email: info@amatoproducts.co.uk
Phone: 0161 273 7788

2. Information We Collect

We collect various types of information to provide and improve our services to you.

a. Information You Provide Directly

This includes personal data you voluntarily provide when you:

Fill out forms on our website (e.g., new wholesale account application forms, contact forms).
Sign up for our email newsletters or marketing communications.
Communicate with us via email, phone, or other direct channels.
Visit our retail deli or premises.

The types of personal information collected may include:

Contact Information: Name, company name, email address, postal address, phone number.
Business Information: Details about your catering establishment, business type, or specific product interests (for wholesale customers).
Communication Content: The content of your messages, inquiries, or feedback.

b. Information Collected Automatically (Website Usage Data)

When you visit our website, we may automatically collect certain information about your device and browsing activity. This helps us understand how our website is used and improve your experience. This information may include:

IP Address: Your Internet Protocol address.
Browser Type and Version: The type of web browser you are using.
Operating System: Your device's operating system.
Referring URLs: The website you came from before ours.
Pages Visited: The pages you view on our website.
Time and Date of Visit: The duration and time of your visit.
Clickstream Data: Information about your interactions with our website (e.g., clicks, scrolling).

This data is primarily collected through cookies and similar tracking technologies. Please see our "Cookies Policy" section below for more details.

c. Information from Third-Party Services

Swift Cloud (Online Ordering System): We provide a link on our website to an external online ordering platform, Swift Cloud, for our wholesale customers. Please note that any information you provide directly to Swift Cloud is subject to their own privacy policy and terms of service. We do not directly collect or store your login credentials or order details submitted through Swift Cloud on our website.

3. How We Use Your Information

We use the collected information for various purposes, primarily to operate our business, provide our services, and communicate with you. Our legal bases for processing your data include:

Performance of a Contract: To fulfil our obligations arising from any contracts entered into between you and us (e.g., processing wholesale account applications, fulfilling orders).
Legitimate Interests: To improve our services, communicate with you, and manage our business, provided these interests do not override your rights and freedoms.
Consent: Where you have given us clear consent for specific processing activities (e.g., signing up for marketing emails).
Legal Obligation: To comply with legal or regulatory requirements.

Specifically, we use your information to:

Process and manage wholesale account applications.
Respond to your inquiries, requests, and feedback.
Provide you with information about our products, services, and special offers (where you have consented or where we have a legitimate interest to do so).
Improve and personalise your experience on our website.
Analyse website usage to understand trends and optimise our website's performance.
Maintain our business records and comply with legal obligations.
Detect and prevent fraud or other malicious activities.

4. How We Share Your Information

We do not sell your personal data to third parties. We may share your information with:

Service Providers: Trusted third-party companies that perform services on our behalf, such as website hosting (Wix Studio), analytics providers, and potentially email marketing platforms. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Data Protection Rights (GDPR)

As you are in the UK, you have certain rights under the General Data Protection Regulation (GDPR) concerning your personal data:

The Right to Access: You have the right to request copies of your personal data.
The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
The Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of these rights, please contact us using the details provided in Section 1. We will respond to your request within one month.

8. Cookies Policy

Our website uses "cookies" and similar technologies to enhance your browsing experience, analyse site usage, and support our marketing efforts.

What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
How We Use Cookies: We use cookies for:
- Essential Website Functionality: To enable core features of the website.
- Analytics: To understand how visitors interact with our website (e.g., which pages are popular, how long users stay on a page).
- Marketing & Personalisation: To deliver relevant content and advertisements.
Managing Cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

9. Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, your data, or wish to exercise your data protection rights, please contact us:

Email: info@amatoproducts.co.uk
Phone: 0161 273 7788
Postal Address: Amato Food Products Ltd, 6 St Andrew's Square, Manchester M1 2NS